CROCS
What are we? The ugly duckling of the fashion world.
Who are we for? The trendy young kids.
Why are we popular? Your guess is as good as mine.
IDEA
The style gods have spoken, ugly is in and comfort is king.
We work from home now looking “office ready” on top and “I’m already in bed” on the bottom. Let’s celebrate the freedom in doing you whether you dive right into to the crockin look or just want some comfort. There’s some new style icons out there from granny chic, dad chic, chef core and more.
Madame C. Activation
Let Madame C. Read Future
It’s Zoltar meets your bitchy best friend at this Croc activation. Join Madame C. as she uses her crystal croc to look into the future and determine your summer style icon.
Madame C. will be located in three major US cities this late spring to kickstart the campaign
People who use the machine will receive a tarot card from her giving them their summer vibes
A fortunate few will even get a free pair of limited edition crocs to influence their summer style
On the back of each Madame C. reading will be a discount code to enter in on the Croc website to add to their summer apparel.
Twitter Polls
Who Wore It Better
Taking to twitter with some polls of who wore it best. Let’s take a nod to the OGs who inspired us, ‘cause some things never go out of style.
Instagram Posts
The Style Starter Pack
These instagram posts will give you everything you need to break down the trends—from all the fashion faux pas transformed into pure streetwear.
Take our loveable Prep Cook Pete here, see how he used to be viewed and how he’s now been transformed. He remind you of anyone? A Pete Davidson…perhaps…
The Croc Quiz
New Croc Who Dis?
Everyone’s personality matches a pair of crocs—which ones are you?
Four new, limited edition crocs will be launched on the website nationwide all inspired by these style icons
A personality quiz will go live with anyone who takes it to have early access to the newly dropped shoes
Two weeks later the crocs are available for sale to all
Full presentation here.